This is a fake project I did for fun. The logo is for the A.M.Hoops YouTube channel, which I watch regularly for NBA news.

I went for a clean design that didn’t focus heavily on basketball and instead focused on making it more personal to the brand.

A.M. Hoops posts videos in the morning (hence A.M.) I noticed that I could stack vertically the 2 dots in A.M. and it would look like an alarm clock.

To highlight this aspect more I drew the AM letters in the same style as you would see the numbers in an electronic clock and put them in a rectangle to finish the concept. 

Had a lot of fun with this one, let me know what you think and if I could have improved something 🏀

Check out more of my projects here on Behance or on my website - https://frankiefonto.com